So much more than just data files and computers.
We use the best software and computers each and every day, but they are merely the tools of our data processing professionals. The best data processing is more than simply importing and exporting files. The best data processing requires strategy and expertise.
As experienced data processors, we know what to look for, we ask the right questions about your campaign goals (even ones you didn’t know you needed to answer) and we interpret and help you implement what is gleaned from our extensive processes to continually improve your ROI. We consider ourselves a member of your team; committed to your success.
Our process (before, during and after the job is done) translates to your great results.
NeedWe've Got You Covered
We’re excited to welcome Jim Perhach to the MMI Direct team as our new Merge Processing Account Manager! Jim brings more than 31 years of experience in direct marketing, having managed large-scale direct mail campaigns for both commercial and nonprofit clients. His deep understanding of complex data processes and commitment to precision make him a[...]
Welcome Barry Winebarger to the MMI Direct Merge-Purge Team
October 19, 2025 | No Comments
We’re excited to introduce Barry Winebarger, the newest member of our Merge-Purge team at MMI Direct! Barry in his natural habitat. Barry brings more than 25 years of experience as a data processing specialist, with a career dedicated to helping nonprofit organizations get the most out of their data. Throughout his career, he’s been trusted[...]
ON-DEMAND TRAINING: MMI Direct Demystifying Acquisition Merge/Purge Reports
June 23, 2021 | No Comments
Learn how to decipher and analyze acquisition data merge/purge reports to make better decisions about your direct mail acquisition campaigns. Dive deep into list of lists, broker report, merge/purge summary and more! Discover the true meaning of each report, learn to identify potential red flags, and gain confidence in your acquisition data processing know-how in[...]
Find out how a direct mail acquisition data processing program can help you optimize your data merge/purge strategy and process, improve mail deliverability, reduce your production costs and postage rates, and more! Marvin Dawson is your instructor in this fun and informative course in the latest of PMG’s Incredibly Useful Training Series.
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Meet Jim Perhach, Our New Merge Processing Account Manager!
November 21, 2025 | No Comments