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So much more than just data files and computers.

We use the best software and computers each and every day, but they are merely the tools of our data processing professionals. The best data processing is more than simply importing and exporting files. The best data processing requires strategy and expertise.

We know what to look for, we ask the right questions about your campaign goals (even ones you didn’t know you needed to answer) and we interpret and help you implement what is gleaned from our extensive processes to continually improve your ROI. We consider ourselves a member of your team; committed to your success.

Our process (before, during and after the job is done) translates to your great results.

data processing strategy

Need We've Got You Covered

A woman viewing a resolicitation letter
According to the Association of Fundraising Professional’s 2016 Fundraising Effectiveness Survey of 9,922 nonprofits, only 46% of donors who contributed to a nonprofit in 2014 made a repeat gift in 2015.  In other words, more than half of each organization’s donors from the previous year disappeared! Since a marketing rule of thumb is that it[...]
Ask String Feature
One of the most crucial elements of an effective solicitation letter is to ask for a donation of the right size.  If a donor has given $100 to you twice before, you are leaving cash on the table if you suggest a donation of $25.  Alternatively, if a donor never gives more than $15 to[...]
Shot of two young business professionals discussing a document
  Organizations looking to expand their customer or donor base will often rent lists of recent donors or customers from similar organizations.  Prior to sending a direct mail solicitation to these prospects, it is important to clean up these lists by eliminating duplicate names and suppressing the records of people who are already on your[...]
In the search for new donors, direct mailers often rent lists of people who have donated to similar organizations.  Names that appear on more than one acquisition list are called Multi-Buyers. Because these individuals have contributed to multiple organizations, multi-buyers tend to perform better than those who appear on only one acquisition list.   Therefore, you[...]
I am always impressed with the thorough questions they ask at the start of every project. They leave no stone unturned nor do they make any assumptions about the data or its use. Sometimes there are instances where ‘you don’t know, what you don’t know,’ and their insight and expertise has always helped me avoid problems.

Beth Randalow, Huntsinger & Jeffer