The Situation: A list manager client of ours came to us with a list of 1.5 million email addresses. What she wanted to do for her client, who publishes a very large ezine, was to append their list of email addresses with postal addresses along with other demographic and behavioral purchasing data. This would enable Read More …
To celebrate Cindo de Mayo, we’re sharing our 5 Tips for Effective List Hygiene. Use these simple tips to help increase deliverability and response while reducing postage expense.
The MMI Direct and PMG gangs were at it again – all having a good time for a great cause. Last Friday was really St. Jammies Day at the office and our employees decked out in their comfiest sleep and/or lounge wear. Why? To support the Casey Cares Foundation which provides ongoing, uplifting programs with a special touch to critically ill children Read More …
We are proud to announce the addition of Elise Buck to the Business Development Team. Her main focus will be to help introduce more nonprofits to the full range of services provided by MMI Direct, which include database hygiene, merge/purge and postal logistics.
Any direct mail campaign relies on the US Postal Service to get that package into the mailbox. But waiting for it to be delivered and paying for it, can sometimes test one’s patience – not to mention budget. Our family member, PMG has put together a very cool infographic which shows how postal logistics works Read More …
A very big welcome to six new team members. We are proud to announce that we’ve added five experienced direct marketing data professionals to the Data Processing Team and one to the Business Development Team. Their expertise will allow us to better serve your data processing, personalization and account management needs. Welcome aboard new Read More …
