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 Analytic and Data Services MMI Direct has strategic alliances with four different organizations to provide a spectrum of analytic and data services. By partnering with four well established and experienced organizations, MMI Direct has tremendous flexibility and expertise in this critical and highly important function. We believe it is critical that data and analytics fully support your database marketing decisions; therefore we determine the best fit for your initiatives. As part of your evaluation, we will find the best match between your current and future requirements as well as the strengths of the most appropriate partner. Modeling & Segmentation – The analytic services include segmentation strategies - such as recency-frequency-monetary segmentation and demographic/lifestyle segmentation; profile and penetration analyses; product affinity studies; and extensive modeling choices, including profile models, response/approval/activation models, performance potential modeling, and lifetime value models. Data Enhancement – One of the most important elements in the profiling/modeling and data append process is the quantity and quality of the data. We have chosen our data partners based upon their ability to provide accurate and comprehensive data. Data solutions are available for research and modeling purposes, and, if required, as enhancement data for appending to client files.  |
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Home | Our Services | Data Processing
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and Data Services | List Rental Fulfillment About MMI Direct | Contact Us MMI Direct Corporate Offices, 120B Sparks Valley Rd., Sparks, MD, 21152 Phone: (410) 561-1500  |