Any direct mail campaign relies on the US Postal Service to get that package into the mailbox. But waiting for it to be delivered and paying for it, can sometimes test one’s patience – not to mention budget. Our family member, PMG has put together a very cool infographic which shows how postal logistics works Read More …
Thursday, December 22nd we’ll be closing at noon for our holiday luncheon. Friday, December 23rd through Monday, December 26th the office will be closed. Monday, January 2nd the office will be closed. Everyone here at MMI Direct wishes you and yours a very happy holiday season. We appreciate your business and look forward to working Read More …
The 2012 postage rate increase has been approved by the Postal Regulatory Commission. The request was made in October by the USPS. First Class Letters will rise a penny to 45 cents a piece, an increase of 2.27% First Class Postcards will go up by 3 cents, an increase of more than 10% Standard (Bulk) rates Read More …
The USPS recently filed their Mailing Services Price Change with the Postal Regulatory Commission, outlining a plan that increases postage rates an average of 2.1% in late January of next year. Proposed changes include: First Class Letters will rise a penny to 45 cents a piece, an increase of 2.27% First Class Postcards will go up by Read More …
MMI Direct is moving in with the rest of The Production Management Group, Ltd. family members on November 18th! PMG, MMI Direct and The Engage Group will all be in the same office, making fully integrated direct marketing even easier. Our direct mail production, online fundraising and data processing pros will now be sitting next Read More …
MMI Direct will speak at The Direct Marketing Fundraisers Association (DMFA) on November 16th. Speaker Marvin Dawson will be covering topics such as Data Hygiene and Data Processing, focusing on the importance and understanding of these key elements within any direct marketing campaign. This presentation is part of the DM101 series at the DMFA. Marvin will delve Read More …
An email append takes your list of customers, donors, activists, etc. and finds corresponding email addresses. Once identified, the vendor then sends out an email from their servers on your behalf. This is an important step in the process to ensure that your servers are not black listed and keeps you CAN/SPAM compliant once your Read More …
Did you know that 18% of the US population moves each year? What’s really surprising is that only 60% of those that move notify the United States Postal Service. What’s a mailer to do to keep their lists current and their response rates up when there are so many people with no forwarding address on Read More …
