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 Database Services A comprehensive marketing database is one of an organization’s greatest marketing and profit-enhancing assets. It should incorporate all the pertinent data to best target ongoing marketing programs in an easy to access platform. Additionally, it must be flexible and scaleable to react and respond to any future needs. For more than 20 years, MMI Direct has built customized database applications and tools that are comprehensive, flexible, logical and easily accessible. Turn to us for: Marketing Database Design – MMI Direct designs databases that track, maintain, select and report on all marketing activity. You will be able to see the relationships between demographics and response behavior, generate higher response rates, identify target opportunities, select lists and drive results that impact your bottom line. Database Development – Our databases are developed in a flexible, server-based relational structure, which offers almost unlimited storage capability and allows easy data access and reporting capabilities. Database Maintenance – Once in production, the MMI Direct team not only manages the day-to-day activities but pays close attention to your program's evolution. This includes keeping an eye towards any future requirements or enhancements to the data structure or database functionality. Decision Support Tools – Our analytical services can assist in increasing response rates, retention rates and return on investment. Profiling and modeling are just a couple of the services we offer - See our Analytic Services page for more information.  |
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and Data Services | List Rental Fulfillment About MMI Direct | Contact Us MMI Direct Corporate Offices, 120B Sparks Valley Rd., Sparks, MD, 21152 Phone: (410) 561-1500  |