List Hygiene

What is list hygiene?

List hygiene is the process of updating a mailing list to remove unwanted
names, undeliverable addresses, or individuals who have chosen not to receive direct mail offers or who have unscubscribed from email lists.  We consider it to be a critical component of your data management plan.

Proper hygiene increases deliver-ability of your mail and email.  This translates into savings in postage, printing, paper and in an email instance, bounce backs.

There are several steps to comprehensive list hygiene:

Coding Accuracy Support System – CASS makes ZIP and ZIP+4 data as accurate as possible, along with adding precise delivery bar codes and mail carrier information to aid in delivery.

Do Not Call Compliance – We’ll scrub your against the latest National to ensure full compliance.

National Change Of Address – Commonly referred to as NCOA, we’ll make sure your lists are updated with any recent address changes on file with the United States Postal Service.

Proprietary Change of Address – PCOA is a complementary process to the NCOA.  This process uses private services such as catalogs’ and magazines’ change of address files to keep up with the 40% of those who don’t notify the USPS of a change of address.

Locatable Address Conversion System – Known as LACS, this process involves updating any outdated rural address to modern address formatting.

These tools, along with others, will lead you to decreased postage and printing expense, higher response rates and more success with your campaigns.  When it comes to the question, “What is list hygiene?”  MMI has the tools and know-how to keep your lists in optimal shape.

A MEMBER OF THE PMG FAMILY
SITE DESIGN BY PROFESSIONAL MARKETING MATTERS