MMI to Speak at DMFA in NYC

MMI Direct will speak at The Direct Marketing Fundraisers Association (DMFA) on November 16th.  Speaker Marvin Dawson will be covering topics such as Data Hygiene and Data Processing, focusing on the importance and understanding of these key elements within any direct marketing campaign.

This presentation is part of the DM101 series at the DMFA.  Marvin will delve into the many data hygiene options available, how to use them, what to look for, what kind of results to expect and the USPS requirements in their use. This session will also explain the many steps involved in the Merge/Purge process and how best to use technology to your advantage.

Immediately following MMIDirect, Jim Paolucci of PMG, will speak on the importance of production services. With over 20 years experience in the direct mail fundraising industry, Jim will cover the fundamentals surrounding direct mail production, including how to build a workable schedule that works for all stakeholders and how to stay within your budget.

DMFA is a professional association for marketers, providing fundraising services to non- profits, and sponsoring workshops on telemarketing, direct mail, internet marketing, along with many others.

 

 

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