Postal Logistics – Explained in an Infographic
Any direct mail campaign relies on the US Postal Service to get that package into the mailbox. But waiting for it to be delivered and paying for it, can sometimes test one’s patience – not to mention budget.
Our family member, PMG has put together a very cool infographic which shows how postal logistics works on the more than 325 million pieces of mail they’ve managed over the last three years. The infographic explains how postal logistics works, how it speeds up delivery time and the postal savings for the nonprofit mailer, but rest assured these strategies work for the for-profit mailer as well. Postage rates will very soon be rising, now is the time to analyze your delivery methods. Your MMI Direct team will be happy to perform a postal analysis for you.
