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Data Hygiene

Data Hygiene is an important step in your data management.

MMI Direct’s list hygiene processes reduce undeliverable mail, improve merge/purge accuracy, increase response rates, reduce postage costs and increase speed of delivery.

Here are just a few of the processes we use: 

• NCOA^LINK
• PCOA
• LACS
• DPV
• DSF
• Profanity file

In addition, we use Industry Suppressions  to help our clients avoid mailing to those who might be deemed as unprofitable prospects.  These suppressions include:

• DMA Pander
• Prison
• Deceased
• Education